In the classic comedy 1984 film Ghostbusters, the character Egon Spengler declares “print is dead.” However In 1985, advertiser David Ogilvy predicted “there will be a renaissance in print advertising.” Hmm! One might say that’s debatable.
While digital media reigns supreme, we’ve seen that people are still craving the tangible benefits of an analog world. Whether that’s flipping through a book, collecting vinyl, tapping on a typewriter, these things have persisted. It may not be as relevant, but the significance of their survival is to be noted.
Throughout my career I’ve designed various print collateral and physical assets including flyers, banners, brochures, and catalogs. You can see some samples of my work here.
A living, breathing 48 page product catalog that was designed from the bottom up with re-done copy, new product photography, and layout design. A interactive digital version with embedded information was made as a companion piece.