MANAGEMENT

for Social Media

Posting a pretty photo with well written copy is one thing, but it’s meaningless if it doesn’t resonate and engage your audience or resonate with your brand.

Despite its superficial nature, social media does offer you the ability to be authentic with your audience and keep true to your brand. Social media requires strategic planning, consistent and well executed content creation, writing, and more.

ANALYTICS HIGHLIGHTS

3

Amount of new platforms introduced and maintained.

1.1 mill

Most video views for one post.

5%

Average post engagement rate.

133%

Amount I boosted followers to accounts.

All numbers are for MAR-MAC Industries, Inc.social media accounts.

CREATION PROCESS

1. Brainstorming

google search for social media trends

Get ideas through existing social media.

a keywords search for manufacturing

Do social listening for desired keywords.

social media ideas in a document

Write every idea down!

2. Creating

picture of an iPhone

Decide on taking content on a smart phone...

a photo of a Nikon mirrorless camera, a Zoom mic, and a tripod

... or breaking out the camera.

an image that says Great social media copy starts blank

Stare at my cursor as I do copywriting.

3. Posting

a screenshot of After Effects opened to an in progress piece of work

Although technically still creating, I'll edit content in Adobe Photoshop or After Effects.

an image of the software as a service Hootsuite opened to a draft a new social media post page

Although I have posted natively in the past, I now use Hootsuite for maintaining social.

hootsuite analytics page

Check back in on the post to reply to comments and review analytics!